About Us

Red Loft Holdings is a privately held holding company focused on acquiring, developing, and supporting a diverse portfolio of ventures across wellness, creative services, technology, and consumer solutions.


Founded on the belief that strategic vision, operational excellence, and cross-sector collaboration can unlock exponential value, Red Loft Holdings operates as the backbone for its subsidiaries, providing the leadership, infrastructure, and investment needed to scale smart and sustainable growth.


Whether launching in-house brands or acquiring promising companies, we focus on overlooked, underserved, or ripe for reinvention markets.

Our Mission

To cultivate a portfolio of niche service brands that empower entrepreneurs, drive innovation, and generate lasting value—for customers, communities, and investors.

Our Portfolio


A creative and operational agency providing done-for-you websites, automations, and marketing systems for wellness and beauty professionals.

What We Do


Business Incubation & Acceleration
Identifying underserved markets and building tailored brands that meet their needs.


Infrastructure & Technology
Providing shared systems, design assets, and operations to help niche brands scale with precision.


Creative & Strategic Oversight
Supporting brand identity, go-to-market execution, and long-term growth planning.

Leadership

Karl Smith - Founder & CEO

A visionary entrepreneur with deep experience in wellness, digital infrastructure, and brand development. Karl brings a unique blend of strategic thinking, operational leadership, and creative execution to every venture in the Red Loft ecosystem.